While many companies preach “customers first,” I say customers are SECOND.
Before you send me a scathing email or voicemail please let me explain. In real estate you are either an agent’s customer or their client. I put CLIENTS FIRST and customers second.
If you are a CUSTOMER (no agency relationship) and contact the listing agent, an agent will:
If you are a CLIENT (agency relationship), your agent will:
Maintain loyalty to the seller’s need
Pay full attention to your needs
Tell the seller all that they know about you
Tell you all that they know about the seller
Keep information about the seller confidential
Keep information about you confidential
Focus on the seller-client’s property
Focus on choices that satisfy your needs
Provide just the material facts
Provide material facts as well as professional advice
Only provide price information that supports the seller’s listing price
Provide price counseling based on comparable properties and their professional insights
Protect the seller
Protect and guide you
Negotiate on behalf of the seller
Negotiate on your behalf
Attempt to solve problems to the seller’s advantage and satisfaction
Attempt to solve problems to your advantage and satisfaction
* This chart is for general illustration purposes only. Agency laws vary by state; and specific terms of individual agency contracts will vary from one agent to another.
The best way to be certain your interests are being considered and protected is to sign a buyer agency agreement with a trained buyer’s rep, which clearly establishes client-level services and spells out what services you can depend upon.