The Blog ofSarah Marrinan

Who is the most important target in marketing your home?

Targeting Other AgentsAccording to the 2014 NAR Profile of Home Buyers and Sellers report, statistically 88% of buyers purchased their home through a real estate agent or broker. (% stayed the same in 2016)

What does this mean for the home seller? It means we need to sell you home to AGENTS as much as we sell it to buyers. While public advertising of your home is a great way to attract NEW buyers to the market, serious buyers are already working with an agent.

So how do we sell your home to agents?

There is a laundry list of ways to get in front of agents; calling them, emailing them, posting the house on the MLS, hosting a broker open house, networking, etc. Most of these require an agent’s time, creativity and good reputation.

The next time you are interviewing for an agent to sell your home, it’s important to ask them how they plan to market to agents!

Ready to interview me? Call today!