What is Clear Cooperation?
The Clear Cooperation Policy makes clear that the MLS exists for cooperation and compensation among brokerages. If you belong to the MLS, cooperation is the first, not the last, option to promote a listing. The intent is to strengthen cooperation and address concerns surrounding off-market listings, particularly pocket listings and private listing networks that exclude many consumers.
The new Policy 8.0: Clear Cooperation went into effect for NorthstarMLS subscribers on March 1, 2020. The policy as written and published by NAR® is below.
“Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants.
Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public.”
Why does this matter to you as a home buyer or seller? Because it changes the way some properties have been marketed in recent years.
Watch this Video from NAR for Details and History
See my previous post about Pocket Listings.