Real Estate Designations

What do those letters after a REALTOR’s name mean?

RealtorHere is a summary of what each designation, certification or affiliation acronym means. Please click on the links to find out more about each.

What does GRI stand for?
GRIGraduate Realtor Institute designation
– a REALTOR® who’s taken professional training to the next level. REALTORS® with the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process.

What does CRS mean?
CRSThe CRS Designation = Certified Residential Specialist
The CRS designation is the highest credential awarded to residential sales agents, managers, and brokers. If you want the best real estate agent, you want a Certified Residential Specialist!

What does SRS stand for?
SRSThe SRS Designation = The Seller Representative Specialist designation
– is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria. Read more about benefits of a Seller Representative Specialist:…

What is an ePRO agent?
EPROePRO = Tech Certification
– a REALTOR® who uses cutting-edge technologies and digital initiatives to link up with today’s savvy real estate consumer will have ePRO after their name.

What is SRES
Seniors Real Estate Specialist® – The SRES® designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate, clients age 50+.

What is RENE®?
Real Estate Negotiation ExpertReal Estate Negotiation Expert® – The RENE certification is the first and only negotiation credential recognized by the National Association of REALTORS®. It is designed to elevate and enhance negotiating skills so that today’s real estate professionals can play the game to win. The certification is conferred by the Real Estate Business Institute (REBI).

What is the Negotiation Certificate?

Negotiation CertificateThe Negotiations Certificate program is for real estate professionals who want to fine-tune their negotiation skills, with courses that dive deeper into the psychological aspects of negotiations, allowing agents to master negotiations and grow their expertise.


What is PSA®?
Pricing Strategy AdvisorPricing Strategy Advisor®  – Agents with the designation PSA have passed the Pricing Strategies: Mastering the CMA course which provides step-by-step guidance on how to prepare and deliver a comprehensive CMA Report, work with appraisers and appraisal reports, and how to keep one’s pricing skills up-to-date and honed.

What is ABR®?
Accredited Buyer’s Representative® – The Accredited Buyer’s Representative (ABR®) designation is designed for real estate buyer agents who focus on working directly with buyer-clients at every stage of the home-buying process.

What is the SMART HOME Certification?
Smart Home CertifiedThe training and education agents receive through SMART HOME CERTIFICATION not only increases their technical and home listing (selling) skills, but it also adds value for their represented clients by equipping the agent with the skills and tools to identify what qualifies as a smart home and to advise them on how to value the technology.

What is the LUXURY HOMES Certification?
LUXURY HOMES CERTIFICATIONThe LUXURY HOMES CERTIFICATION is for agents looking to hone their skills to serve luxury home market. The training and education included will give REALTORS® the knowledge they need to approach the luxury niche, including pricing strategies, negotiation tactics, and how to stand out from the crowd. 

What is a Member of the Institute for Luxury Home Marketing (ILHM)
ILHMWhether you are buying or selling a home, it is essential that you partner with a real estate professional that can meet your needs and understands your lifestyle.
The Institute for Luxury Home Marketing exists to help buyers and sellers of luxury homes find real estate professionals with the knowledge, skills, and expertise to support their individual needs.
Institute Members specialize in the luxury home market and have completed extensive training to build additional competencies unique to the upper-tier arena.
Members also have access to exclusive market insights and the latest strategies and tools enabling them to stay on top of changing market conditions and offer effective plans to sell luxury properties. This insight and specialized knowledge makes Institute Members the best agent choice for affluent buyers and sellers of luxury properties.

What is the REAL ESTATE INVESTING Certification?
Real Estate InvestingFrom getting familiar with 1031 Exchanges, working with REITS, presenting NOI models, buying your first investment property, to flipping houses, a REALTOR® with this REAL ESTATE INVESTING CERTIFICATION sought to achieve mastery of real estate investments.

Other commonly asked real estate qualification questions:


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