Real Estate Negotiation Expert

Real Estate Negotiation Expert (RENE)

RENE-Real Estate Negotiation Expert logoThe Real Estate Negotiation Expert (RENE) certification is the first and only negotiation credential recognized by the National Association of REALTORS®. It is designed to elevate and enhance negotiating skills so that today’s real estate professionals can play the game to win. The certification is conferred by the Real Estate Business Institute (REBI).


What is a Negotiation?

A negotiation is a game of chance that involves risk. It is essential to understand that negotiators will need to leverage any available assets that they have at their disposal. This dance between two opponents vying for the best possible outcome for their clients is a delicate balance.

When played between two trained athletes, it is masterfully executed using subtle psychological tactics, tools and techniques to arrive at a “win-win” resolution

When one player is an amateur, it is a “win-lose / lose-win / lose-lose” event that can be combative, adversarial and counter-productive to the interests of the client

The important point is that it has nothing to do with whether or not someone actually won or lost because when successfully done, even a bad deal can feel good because a negotiation is a perception and not a reality.

Realize that most people who negotiate have never been trained and don’t know how to play the game. The first step is knowing how you will take fair and ethical advantage for the benefit of your client without irritating or damaging the other negotiator’s ego.

Negotiation success depends on more than just skill
Luck, good or bad, plays a role. You don’t always know who you’ll negotiate with on a given day. Some people will be unreasonable while others may be willing to offer more than you’d ever hoped.



Home sellers may also want to find a REALTOR® with the following designations and/or certifications:

Seller Representative Specialist  SRS Designation 

Graduate Realtor Institute designation 

CRS Designation = Certified Residential Specialist 

Pricing Strategy Advisor® (PSA)