Pricing Strategy Advisor

PSA (Pricing Strategy Advisor) Certification

REALTOR - Pricing Strategy Advisor®Properly valuing a property can take many hours of work. This is why appraisers come to the home, take photos, measurements and notes and do additional research before preparing their report. Research can include driving through neighborhoods, calling agents that have sold properties they are adding to their report and looking at market conditions.

Agents with the designation PSA have passed the Pricing Strategies: Mastering the CMA course which provides step-by-step guidance on how to prepare and deliver a comprehensive CMA Report, work with appraisers and appraisal reports, and how to keep one’s pricing skills up-to-date and honed to effectively help sellers that are ready to put their property on the market.

This course is specifically designed to help residential real estate agents and brokers enhance their skills in pricing properties using the guidelines appraisers follow, creating comparative market analyses (CMAs), and guiding clients through the complexities of valuation.

The course begins by putting the CMA in context on the spectrum of valuation services—which also includes appraisals, automated valuation models (AVMs), and broker price opinions (BPOs). In addressing the core CMA activity of determining selling and offer prices, the course offers substantial guidance on comparables and adjustments, including using RPR® tools for these purposes.

Additionally, Sarah’s Smart Home Certification allows her to help properly account for the market value of smart technology in your home. 

Home sellers (or buyers) may also want to find a REALTOR® with the following designations and/or certifications:

 SRS Designation (Seller Representative Specialist)

Graduate Realtor Institute designation 

CRS Designation (Certified Residential Specialist) 

Real Estate Negotiation Expert® (RENE)

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11 things that negatively affect your home’s market value



A note from Sarah:

My affiliates and I understand that buying or selling a home is more than just a transaction: it’s a life-changing experience. My team and I are dedicated to providing exceptional, personalized service for all of our clients. We ask a lot of questions and we take great pride in the relationships we build. We always work relentlessly on the client’s behalf to help them achieve their real estate goals.

Today’s buyers and sellers need a trusted professional that can guide them through the complex world of real estate on online noise.

My team of experts (from mortgage professionals to home repair) represents the best in the industry, and we’re always striving to lead the field in research, innovation, and consumer education. With our extensive knowledge and commitment to providing only the best and most timely information to our clients, we are your go-to source for real estate industry insight and advice. I have a network of agents with the same philosophy around the country – and internationally.  Whether you’re moving across town in the local Twin Cities area, across the country, or out of the country, we will be in your corner. 

Arbitration in MN Real Estate

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