Pricing Strategy Advisor

PSA (Pricing Strategy Advisor) Certification

REALTOR - Pricing Strategy Advisor®Properly valuing a property can take many hours of work. This is why appraisers come to the home, take photos, measurements and notes and do additional research before preparing their report. Research can include driving through neighborhoods, calling agents that have sold properties they are adding to their report and looking at market conditions.

Agents with the designation PSA have passed the Pricing Strategies: Mastering the CMA course which provides step-by-step guidance on how to prepare and deliver a comprehensive CMA Report, work with appraisers and appraisal reports, and how to keep one’s pricing skills up-to-date and honed to effectively help sellers that are ready to put their property on the market.

This course is specifically designed to help residential real estate agents and brokers enhance their skills in pricing properties using the guidelines appraisers follow, creating comparative market analyses (CMAs), and guiding clients through the complexities of valuation.

The course begins by putting the CMA in context on the spectrum of valuation services—which also includes appraisals, automated valuation models (AVMs), and broker price opinions (BPOs). In addressing the core CMA activity of determining selling and offer prices, the course offers substantial guidance on comparables and adjustments, including using RPR® tools for these purposes.

Additionally, Sarah’s Smart Home Certification allows her to help properly account for the market value of smart technology in your home. 

Home sellers (or buyers) may also want to find a REALTOR® with the following designations and/or certifications:

 SRS Designation (Seller Representative Specialist)

Graduate Realtor Institute designation 

CRS Designation (Certified Residential Specialist) 

Real Estate Negotiation Expert® (RENE)

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