More and more home search sites and agents have been adding new digital offerings to their respective websites to fuel the demand for home-buying despite the current pandemic, including home search portal Homesnap, which added live open houses to its website.
Because COVID-19 led to open houses being paused across the country.
Through the Homesnap platform, agents and home shoppers can search for homes and take open house tours virtually.
Homesnap Stories is a free tool available within the Homesnap platform, and operates similarly to Facebook and Instagram stories, the company said. This product was launched a year ago.
Through this platform, agents can create video tours themselves and make those accessible to home shoppers until the property is off the market. On the map view of a home, there is an icon that indicates if a live open house is scheduled for that listing. If the open house is live at that moment, the icon will “pulse,” the company said. Like regular open houses, the listing’s Open House Property Card Banner will feature the date, time and icon to indicate that the open house will be a virtual experience.